About Us

Retail Store Location: 103 North Main Street, Water Valley, MS 38965

Retail Store Hours: Thursday–Saturday 10 a.m.– 4 p.m.

Rebels of all shapes and sizes have a spot to call their own.

Rebel is the official retail store of the Colonel Reb Foundation, which has fought since 2003 to keep the iconic Colonel Reb mascot and the other rich traditions of the Ole Miss Rebels.

Rebel also has a unique line of Southern apparel, including official Y'all™ caps and T-shirts. 

Rebel is also home to the Mississippi Trump Store, the only retail outlet in the Magnolia State with an exclusive section of goods devoted to the 45th and 47th President of the United States.

Thank y'all for being a Rebel.

–––––––––––––––––––––––––––––––––––––––––

REBEL IN THE MEDIA

WTVA Television report on 2024 election victory for President-elect Trump

November 6, 2024

 

WTVA Television report on Donald Trump assassination attempt

June 10, 2024

 

Rebel Southern Apparel celebrates 1st Birthday during Watermelon Carnival | Aug. 5, 2023

PHOTO: (l to r) REBEL owner Jon Rawl and Colonel Reb 

PHOTO: (l to r) Brandon Griffin, Butch Harris, Jon Rawl, and Col. Lee Jones (USA, Ret.)

 

 VIDEO: Pam Keenum, of Winona, Mississippi, visits REBEL.

–––––––––––––––––––––––––––––––––––––––––

North Mississippi Herald (Water Valley, Mississippi) | Sept. 29, 2022