About Us

Rebels of all shapes and sizes now have a spot to call their own.

Rebel is the official retail store of the Colonel Reb Foundation, which has fought since 2003 to keep the iconic Colonel Reb mascot and the other rich traditions of the Ole Miss Rebels.

Rebel also has a unique line of Southern apparel, including official Y'allβ„’ caps and T-shirts.Β 

You will also find a heavy dose of other rebellious, but awesomely cool, T-shirt, caps, and gifts of all sorts.

Thank y'all for being a Rebel.



Rebel Southern Apparel celebrates 1st Birthday during Watermelon Carnival | Aug. 5, 2023

PHOTO: (l to r)Β REBEL owner Jon Rawl and Colonel RebΒ 

PHOTO: (l to r) REBEL assistant manager Brandon Griffin, Butch Harris, Jon Rawl, and Col. Lee Jones (USA, Ret.)


Β VIDEO: Pam Keenum, of Winona, Mississippi, visits REBEL.


North Mississippi Herald (Water Valley, Mississippi) | Sept. 29, 2022