About Us

Rebels of all shapes and sizes have a spot to call their own.

Rebel is the official retail store of the Colonel Reb Foundation, which has fought since 2003 to keep the iconic Colonel Reb mascot and the other rich traditions of the Ole Miss Rebels.

Rebel also has a unique line of Southern apparel, including official Y'all™ caps and T-shirts. 

Thank y'all for being a Rebel.

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REBEL IN THE MEDIA

WTVA Television report on 2024 election victory for President-elect Trump

November 6, 2024

 

WTVA Television report on Donald Trump assassination attempt

June 10, 2024

 

Rebel Southern Apparel celebrates 1st Birthday during Watermelon Carnival | Aug. 5, 2023

PHOTO: (l to r) REBEL owner Jon Rawl and Colonel Reb 

PHOTO: (l to r) Brandon Griffin, Butch Harris, Jon Rawl, and Col. Lee Jones (USA, Ret.)

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North Mississippi Herald (Water Valley, Mississippi) | Sept. 29, 2022